The perception of Microsoft as a serious contender in the online advertising business suffered a big blow on Friday when Google came out on … Read the whole story
Google's agreement to acquire the leading online ad network DoubleClick for the astonishing price of $3.1 billion in cash kept it away from Microsoft, … Read the whole story
However this deal shakes out, it will certainly go down as the moment when the value of online display advertising, and the infrastructure and … Read the whole story
Google's acquisition of DoubleClick from private equity firms Hellman & Friedman LLC and JMI Equity marks another surprising chapter in one of Madison Avenue's … Read the whole story
P&G's Marc Rosenstock called the Google/DoubleClick deal a game-changer, while others at the ARF's online preview day saw the move as an olive branch … Read the whole story
ConAgra, whose brands range from Chef Boyardee to Orville Redenbacher, will increase its online ad spend by 400% this year, the company's director of … Read the whole story
Aiming to offer a complete suite of services, interactive shop R/GA said it added a media buying function and hired Joy Lin, formerly of … Read the whole story