You will have a hard time finding anyone in the online publisher world who has been a bigger supporter of both DoubleClick and Google … Read the whole story
Yahoo's first-quarter profit and sales trailed analysts' estimates after Panama failed to generate the revenue gain some had anticipated. But CEO Terry Semel and … Read the whole story
Positioning itself as a champion of scale, interactive engagement and high quality content, AOL on Tuesday unveiled five original programs for the Web that … Read the whole story
I'm just a whiff (or a riff, depending on your proclivities) from New Orleans' famed French Quarter for the Word of Mouth Marketing Association's … Read the whole story
Google released preferred cost bidding for AdWords, a new option allowing advertisers to specify the average price they would like to pay per click … Read the whole story
Ad network 24/7 Real Media wasted no time in capitalizing on the opportunity presented by Google's announcement that it acquired rival DoubleClick. It launched … Read the whole story
On the heels of Google's deal to acquire online ad serving giant DoubleClick, a group of investors including of two of the largest traditional … Read the whole story
Helping to offset a 1.8% decline in ad revenue at the print Wall Street Journal, Dow Jones Online saw revenue rise a robust 30% … Read the whole story
An ARF panel on ad agencies of the future addressed ads more than agencies. Burger King's breakthrough online Subservient Chicken was entertaining and very … Read the whole story
Unilever's Suave and Sprint TV are inviting moms to contribute plots to a Webisode series kicking off this week on MSN.com. Actress Leah "King … Read the whole story