The parent of automotive brands CarandDriver.com, RoadandTrack.com and CycleWorld.com is accelerating its advertising scale and expertise in the online car buyer market by acquiring … Read the whole story

Some ads to watch for if the trend of targeting advertising to baby boomers continues. Read the whole story

Aiming to offer its clients deeper digital marketing intelligence, consumer data behemoth Experian is acquiring Hitwise, the Web competitive tracking company, for $240 million. Read the whole story

The Web is notorious for inappropriately matching content with ads. It's happened again with the Virginia Tech tragedy, as MySpace ads encouraging visitors to … Read the whole story

Competition is fierce among social networking sites trying to reach the critical mass of audience necessary for commercial success -- and those that fail … Read the whole story

Traditional news organizations typically spring into action online in the wake of significant breaking news events. Using paid search keywords to attract traffic and … Read the whole story

Insisting the deal does not mean a move away from DoubleClick in the wake of the Google acquisition, Media Contacts, the interactive arm of … Read the whole story

Click Forensics reported an average industry click fraud rate of 14.8% for the first three months of 2007 -- the highest reported rate since … Read the whole story

Mochila, an online media marketplace for publishers of print, audio, video and photo content, has launched AdMatch Player -- an ad-supported video player that … Read the whole story