Online Media Daily
Monday, April 30, 2007
  • AOL Home Page Redesign A Dead Ringer For Yahoo

    AOL unveiled a new portal home page redesign last week that bears a striking resemblance to that of rival Yahoo. Cover the brand name … Read the whole story

  • Greatest Hits: Measuring User Engagement In A New Metrics World

    We've come a long way since the days when online traffic was measured in "hits," and an eyeball was an eyeball was an eyeball. … Read the whole story

  • Cell-Phone Provider Kajeet Goes To Whyville To Reach Tweens

    Pay-as-you-go cell phone service provider Kajeet is partnering with Whyville to offer tweens a new way to "talk," while demonstrating how to add value … Read the whole story

  • A Cautionary Tale For Viral Wannabes

    A story in sister publication Marketing Daily inadvertently torpedoed a buzz campaign for a line of riding mowers. Here's how. Read the whole story

  • Local.com Offers Paid Search Placement To Small Businesses

    Starting tomorrow, search engine Local.com will permit businesses to pay $249 for premium placement at the top of its search listings. Local search is … Read the whole story

  • Mochila Taps Craig Calder As CMO

    Mochila, the online media marketplace for print, audio, video and photo content, has tapped interactive media veteran Craig Calder as its chief marketing officer. … Read the whole story