Google has begun beta-testing "Gadget Ads"--interactive applications that advertisers can embed into Web pages, which will add a rich media solution to the search … Read the whole story

For those who don't believe you can make lemonade out of lemons, Sony Pictures Television plans to repurpose old TV shows, cutting them down … Read the whole story

Publicis announced the creation of its second digital network--Modem Media reborn as Publicis Modem--and named Martin Reidy its CEO. Digitas CEO David Kenny, meanwhile, … Read the whole story

A CosmoGIRL! contest for serious young female filmmakers ran into a serious case of online vote tampering recently, leading Susan Schulz, editor in chief … Read the whole story

IAC/InterActive Corp. reported a 31.6% rise in first-quarter net income yesterday and launched a multimillion-dollar ad campaign for its Ask.com search engine, which is … Read the whole story

Microsoft is acquiring European mobile advertising company ScreenTonic in a bid to expand its mobile expertise--and intends to use the company as an eventual … Read the whole story

As the business world read about Google/YouTube filing for a dismissal of Viacom's $1 billion copyright infringement suit this week, a group of publishing … Read the whole story