Making good on its pledge to start compensating independent producers, YouTube will begin sharing ad revenue with some of its most popular personalities. Read the whole story

Industry analysts, media buyers and search experts were buzzing as rumors swirled of a plan by Microsoft to acquire Yahoo for $50 billion. By … Read the whole story

Even if you aren't attending this week's Search Insider Summit, we're bringing you plenty of Media Post Raw on-the-spot blogging coverage. Check out Aaron … Read the whole story

Brightcove has chosen video ad network Tremor Media as its primary ad sales partner. The deal gives Tremor more streaming video ad inventory for … Read the whole story

In the wake of a tussle over questionable methods and cooperation rates of big online audience ratings firms like comScore and Nielsen//NetRatings, MarketResearchCareers, an … Read the whole story

According to a new comScore analysis, Second Life's base of active residents grew by 46% to 1.3 million in the first quarter of 07. … Read the whole story