Interpublic Group has been quietly repopulating itself with a management team steeped in digital media as part of a repositioning of its marketing and … Read the whole story
Publicis, Droga5, and Digitas have bet between $5 million and $10 million that online content openly produced by and featuring advertiser brands will appeal … Read the whole story
Smirnoff Vodka has launched a new multi-platform campaign, entitled "Signature," with digital components created by AKQA. Read the whole story
In a world of phishers, spammers and tension with ISPs over deliverability, the state of the email marketing industry is mixed. But marketers need … Read the whole story
Online ad firm 24/7 Real Media is indeed for sale and has hired financial adviser Lehman Brothers to suss out potential suitors, the company … Read the whole story
Web TV startup Joost has received another vote of confidence in the form of $45 million in investment from five prominent media and venture … Read the whole story
According to an analysis by ADTECH AG, video ads generate the highest click-through rates in Europe, amidst declining click-through rates overall. Read the whole story
Real estate firm Coldwell Banker has begun exclusive sponsorship of 10 HGTV.com mini-documentary videos under the banner "How to Improve the Value of Your … Read the whole story