In what is proving to be the most concentrated--and highest-valued--feeding frenzy of digital advertising services companies ever, Microsoft today announced a deal to acquire … Read the whole story
The coming rollout of Google's universal search model sparks a debate about the future of the search engine optimization and search marketing industry. Read the whole story
Acknowledging that the recent flurry of deal activity was a triggering catalyst, WPP Group made it official yesterday, announcing a $649 million deal to … Read the whole story
Never wanting to be the last at anything, I have decided to join Johnson & Johnson, Coca-Cola Co. and probably Unilever, and pull out … Read the whole story
Following a meeting with the Internet Advertising Bureau, both Nielsen//NetRatings and comScore on Thursday said they were moving forward in the Media Rating Council … Read the whole story
Chevrolet has signed on as the first global sponsor of LiveEarth.MSN.com, Microsoft's newly enhanced Web site for the upcoming Live Earth concert series. Read the whole story
In a move marking its strength as a leading vehicle for marketers seeking to reach young female influencers, DailyCandy has hired two New York … Read the whole story