With all players intent on getting a piece of the future prize, the digital advertising land grab hit unprecedented heights last week with Microsoft's … Read the whole story
Michael Greenlees is an advertising heavyweight whose 30-plus-year career spans the founding of Gold Greenlees Trott in Great Britain to running the global TBWA … Read the whole story
Microsoft's $6 billion acquisition of aQuantive was not only massive in terms of the purchase price--some in the industry have identified it as a … Read the whole story
The divide between advertising technology and creative is ready to shrink with Microsoft's planned acquisition of aQuantive. But Microsoft vows it will keep the … Read the whole story
One of the last sizable independent digital marketing players on Friday announced it is under investigation by the Federal Trade Commission for its lead … Read the whole story