Branded display ads and search placements helped the online ad industry post its best year ever, according to numbers released by the Internet Advertising … Read the whole story
The past 24 months have been some of the best in the history of online ad networks. All the leaders in the space have … Read the whole story
Google was mum yesterday on which select publishers and advertisers are participating in its closed test launch of "AdSense for Video," the search giant's … Read the whole story
Branded content has a future. Branded destination sites, not so much. That's the word from analysts and agency types trying to decipher the potential … Read the whole story
Microsoft has most of the pieces it needs to fulfill its advertising ambitions with the $6 billion aQuantive acquisition, and remains "very committed" to … Read the whole story
One of the original digital marketing companies has re-branded itself and set up three business units: Collabrys, ConsumerREVIEW and E-centives. Read the whole story