Following an exhaustive search, AOL has chosen John Burbank, formerly AT&T;'s vice president of marketing, as its new chief marketing officer, OnlineMediaDaily has learned. Read the whole story
What will it take for online video advertising adoption to pick up speed? Standards. Standards. Standards. That means publishers, advertisers and vendors need to … Read the whole story
Putting a new twist into the hot category of in-stream advertising, Digicorp, Inc. has launched a service that can insert display ads into audio … Read the whole story
Coca-Cola and Maybelline are among the advertisers that are partnering with online marketing firm BrandPort to test a video platform that gives consumers an … Read the whole story
Google was the search engine of choice for the 7.3 billion search queries conducted in April, as measured by comScore., which gave it a … Read the whole story
Online ad spending is the only bright spot for newspaper publishers as year-over-year first-quarter spending hit $750 million, the NAA reports. Print ad spending, … Read the whole story