The drumbeat grows louder from opponents to the Google/DoubleClick merger as three consumer-interest groups yesterday filed an amended complaint with the Federal Trade Commission … Read the whole story
The longer pre-roll ads leave a more positive impact on consumers than 15-second ones, according to a study released Wednesday by the Online Publishers … Read the whole story
As the Mobile Marketing Association yesterday introduced a new Global Measurement Committee, The Nielsen Company announced a new measurement product for wireless content--Mobile Vector--and … Read the whole story
Coca-Cola's Sprite is debuting its own social network, called the Sprite Yard. The brand's global interactive marketing team is betting that the mobile platform … Read the whole story
Internet advertising revenues hit a record $4.9 billion for the first quarter of 2007, a 26% increase over the same period last year, according … Read the whole story
NBC Universal has partnered with widget maker Clearspring Technologies to increase the spread of its content throughout the Web. Users will be able to … Read the whole story
Yahoo fared well in DoubleClick Performics' Search Trends Report for the first quarter, with the research finding sharp decreases in Yahoo search costs due … Read the whole story