The market research firm says U.S. spending on behavioral targeted online advertising will nearly double in 2008--from $575 million this year to $1 billion--and … Read the whole story
Isn't it time we created a Presidential candidate online from the ground up? Try jump-starting it by taking the $75 million from the Federal … Read the whole story
A study by aQuantive's Atlas unit has found that almost 67% of Web ad conversions (sales confirmations, requests for information, or other advertiser-defined actions) … Read the whole story
Clearly onto something, NBC's iVillage managed to boost display ad revenue by 46% year-over-year in the first quarter -- an imposing figure when compared … Read the whole story
Playing up its position as an independent ad serving shop, Eyeblaster on Monday went live with a new suite of campaign management tools. Read the whole story
A number of AdWords clients were shocked yesterday to find that the minimum bid for specific keywords had doubled and even tripled--while the Quality … Read the whole story
Verizon Wireless and Virgin Mobile have both extended their partnerships with InfoSpace, which has launched its mCore mobile service platform, a suite of customizable … Read the whole story