Equating the ever-moving online landscape to "quicksand," an ARF panel of online industry leaders warned that too rigid an auditing process could actually stifle … Read the whole story

We're blogging all day from OMMA Video. Here's Steve Smith's opener. Read the whole story

Depending on which mobile expert you talk with, the launch of the iPhone will either be a seminal event in the future of cell … Read the whole story

Mobile marketers asked for full-scale third-party measurement and The Nielsen Company has answered--by acquiring Telephia, the leading provider of syndicated telecom and mobile consumer … Read the whole story

The first TV Guide Online Video Awards, announced on Wednesday and planned as an annual event, will not only honor the best Web videos, … Read the whole story

Following YouTube's path, News Corp.'s MySpace today is expected to unveil its new and improved video service as a stand-alone Web site. Read the whole story

SEMDirector and comScore have partnered to launch a search marketing analytics suite that combines in one central dashboard comScore's qSearch data with client-supplied metrics, … Read the whole story

"In Search of Real Food" is a Web-based branded entertainment series that's part of a robust digital advertising campaign for Unilever's Hellmann's Real Mayonnaise. Read the whole story

ClipSyndicate, a video syndication network, has tapped video ad network Tremor Media as a sales partner, and will now carry Tremor's network of advertisers. Read the whole story

Declaring success, HP has signed on to sponsor another year of MTV's multi-platform global reality series, "Meet or Delete." Some 65% of consumers found … Read the whole story

In a move that could put iVillage back ahead of Glam Media in the bragging rights to top U.S. women's Web property, NBC Universal … Read the whole story

Online video ad sales will grow 55.5% to $365.5 million during 2007, and another 53.2% to reach $560 million in 2008, according to a … Read the whole story

BBC Global News has chosen thePlatform to manage delivery of its video to YouTube. thePlatform assists media companies in the back-end integration with online … Read the whole story