Get coverage of the Behavioral Marketing Forum here. Read the whole story

As you develop plans to integrate new media and marketing technologies, tools, widgets or otherwise into your marketing bag-o-tricks, keep your sights set firmly … Read the whole story

Behavioral targeting veterans applauded Microsoft's announcement this week that it would join the Network Advertising Initiative and give consumers the ability to opt out … Read the whole story

While the candidates did not always give direct answers, I found the "real questions from real people" format worked. Read the whole story

Marketers will spend some $727 million on paid search and rich media ads on sports Web sites in the U.S. next year--up almost 33% … Read the whole story

Stardoll, the community site whose members dress up digital celebrity dolls, named Glenn Ginsburg to build an ad sales operation, just as he did … Read the whole story

More than 59 million people on average--or 37.3% of all active Internet users--visited newspaper Web sites during the second quarter, reports Nielsen//NetRatings for the … Read the whole story

Giving Web sites a new stage to see and be seen, word-of-mouth marketing agency BzzAgent has launched a service for its buzz agents to … Read the whole story

New data from Compete.com's Search Analytics tool found that search engines drive 21% of all traffic to travel aggregator Web sites. Read the whole story