That was the question on many tongues Tuesday as AOL announced it's buying the chief rival of the firm that powers BT on AOL.com. … Read the whole story
AOL's acquisition of online behavioral targeting advertising network Tacoda for $275 million is all about scale. It gives AOL two leading ad networks and … Read the whole story
While the recent acquisitions of 24/7 and now Tacoda suggest a maturing of the BT industry, I was struck at Tuesday's Behavioral Marketing Forum … Read the whole story
The projections are for behavioral targeting to hit the billion-dollar mark in 2008. But judging from folks at the Behavioral Markeitng Forum, plenty of … Read the whole story
Eyeing male audiences, Hearst Corp. now plans to buy UGO Networks and its group of sites devoted to gaming, movies, and entertainment. Ugo's sites … Read the whole story
Microsoft's Massive Inc. announced the incorporation of five new sports titles from Electronic Arts (EA) into its in-game advertising network--further strengthening the in-game ad … Read the whole story
Despite a good performance by its online TV and newspaper brands, the E.W. Scripps interactive media unit suffered a nearly 10% year-over-year second-quarter decline, … Read the whole story