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by Gavin O'Malley
A "February rate card" citing a $10 CPM plus $2 to $5 extra for targeting costs was leaked to industry blog Valleywag. Facebook refused … Read the whole story
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by Gavin O'Malley
Further expanding its digital footprint worldwide, Publicis Groupe announced plans to acquire Communication Central Group, China's largest independent interactive marketing agency, for an undisclosed … Read the whole story
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by Gavin O'Malley
U.S. News & World Report enjoyed a traffic increase of more than 500% after a site overhaul guided by a new tool from Avenue … Read the whole story
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by Laurie Sullivan
The Federal Communications Commission shook up the wireless market Tuesday, approving rules supported by Google that give consumers more choice in their cellular phone … Read the whole story
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by Tameka Kee
Digital data collection, tracking and research firm Safecount--a proprietary division of WPP's Kantar Group--unveiled two free services today. One is geared toward making cookies … Read the whole story
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by Laurie Petersen
Analytics firm WebTrends has a new patented add-on that lets marketers set specific values for each of their Web pages and then calculate an … Read the whole story
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by Gavin O'Malley
In the face of poor second-quarter results, IAC/InterActiveCorp's media and ad segment--including Ask.com, Citysearch, and Evite--saw revenue grow 33% to $174 million from $131.3 … Read the whole story
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by Tameka Kee
In its latest video expansion, CondeNet has partnered with TurnHere to add video tours to its upscale travel site Concierge.com Read the whole story
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by Tameka Kee
Future US, publisher of special interest magazines and Web sites like gamesradar.com and PSM: Independent PlayStation Magazine, has launched Gloob.tv, an online video aggregation … Read the whole story