TheStreet.com purchased interactive marketing services company Corsis Technology Group for $20.7 million--including Promotions.com, which Corsis had acquired quietly from NBC Universal/iVillage during the past … Read the whole story

M&A news never hit me in my Mommy spot before, but when I saw the first Disney/Club Penguin deal headlines, it felt like a … Read the whole story

Like much of the rest of marketing, online media has transformed the way big companies conduct their consumer research, supplanting traditional mail, telephone and … Read the whole story

Search teams at Publicis Groupe's SMG Search, Digitas, Moxie Interactive, and Publicis Groupe Media, which includes Starcom MediaVest and ZenithOptimedia, will use AdGooroo's automated … Read the whole story

IAC/InterActiveCorp has tapped aQuantive's Atlas to provide ad-serving technology for several of its sites, including Match.com, Citysearch and Evite. Through the deal, Atlas gains … Read the whole story

Slide, the online personal media network that has surged to the top of comScore's Widget Metrix, has rolled out a widget advertising program and … Read the whole story

The Washington Post Co. on Friday reported online ad revenue rose 11% in the second quarter year-over-year, to $28.2 million from $25.3 million. Furthermore, … Read the whole story

Pontiac scored its highest-ever click-through rate for an NCAA scholarship sponsorship campaign when it used a technology that made it seem as if CBS … Read the whole story