Publicis said that Wcube--now named Publicis Modem France--is key to the expansion of its global digital network, which also includes marketing services firm Publicis … Read the whole story

Propelled by the sequel to blockbuster "High School Musical," Disney.com broke its all-time traffic record this August--nabbing more than 23 million unique visitors, according … Read the whole story

Apparel, food and beverage, and low-cost product categories are better received by consumers visiting blogs than other types of marketers, according to Chicago-based comScore's … Read the whole story

A white paper released this week at the first Conversational Marketing Summit reports that those advertisers who truly engage in authentic two-way marketing are … Read the whole story

As the industry awaits the launch of Hulu, rumors swirled Wednesday that News Corp. and NBC have acquired a Beijing-based startup named Mojiti to … Read the whole story

Ad Club Meetup is launched, bringing a forum to discuss new ideas to midtown. Yahoo donates space for bimonthly events. Read the whole story