Peter Levinsohn, president of Fox Interactive Media, outlined the company's plans to mine the data from MySpace profile pages to deliver interest-based ads in … Read the whole story

After months of testing first reported in Online Media Daily, Google has officially launched Gadget Ads--widgets that advertisers can use to spread their messages … Read the whole story

Visa has unveiled an online marketplace-cum-digital magazine from AKQA as a key component in its latest extension of the "Life Takes Visa" brand platform. Read the whole story

New data from InsightExpress shows that when it comes to use of mobile features, Baby Boomers aren't that far behind their younger, seemingly more … Read the whole story

This year's Online Marketing All Stars are: Carol Kruse of The Coca-Cola Co.; Jason McDonell of Frito-Lay's Doritos, and Mark Templin, vice president, Scion, … Read the whole story

Podcast distributor Wizzard Software will implement Nielsen//NetRatings' SiteCensus solution to certify download data, meaning it will be able to verify the scope of audiences … Read the whole story

Andy Berndt, co-president of Ogilvy & Mather's New York office, is heading to Google where he will oversee a new creative lab, according to … Read the whole story

An elaborate new campaign for Xbox's "Halo 3" depicts an apocalyptic battle between humans and invading aliens. Clicking on soldiers in a companion Web … Read the whole story