"The Extreme Diet Coke & Mentos Experiments" was named Best of Show at the OMMA Awards on Tuesday night. Creative Breakthrough went to a … Read the whole story
The ratio of widget views to actual users is a key metric to consider when evaluating widgets, said speakers at an OMMA panel on … Read the whole story
Because of its present inability to scale, mobile will remain on the margins of Digitas' media planning strategies, according to its vice president and … Read the whole story
Panelists at the National Advertising Review Council's NAD Annual Conference argued--in one form or another--that if one follows the letter of the law, which … Read the whole story
Rich media shop EyeWonder acquired a German digital ad firm as it also added a London office to its Dublin digs. Vendi's Ken Gitzen … Read the whole story
Exponential has announced the launch of EchoTopic, a contextual advertising solution that will serve ads onto sites within the Tribal Fusion network according to … Read the whole story