In a hearing before a Senate Judiciary Subcommittee, Google's legal counsel defended the search giant's purchase of the leading ad serving network as a … Read the whole story

Rather than continue to make random acquisitions in an arms race that recalls the Mutual Assured Destruction strategy used in the first cold war, … Read the whole story

Catch our video interviews at OMMA New York with Nick Nyhan of Dynamic Logic, Shane Steele of The Coca-Cola Co., and David Verklin of … Read the whole story

Still intent on capturing market share from Google and others, Microsoft has expanded the scope of pages spidered by its search engine by 400%, … Read the whole story

New data from MarketingSherpa's annual Search Marketing Benchmark Guide found that while most search marketers think they get the most bang for their buck … Read the whole story

Microsoft will begin marketing media extenders to enable Web content viewing on the TV and also announced "Internet TV" with ads powered by YuMe. Read the whole story

"Non-traditional" studios focused on content for the digital age are popping up left and right. Continuing the trend, a couple of Sony Pictures execs, … Read the whole story

What does it take to be a leader in interactive advertising these days? Good question--and one that did not necessarily get answered during Thursday's … Read the whole story