Online video and local search will drive a 30% growth in worldwide Internet ad spending to $33.72 billion this year, according to the latest … Read the whole story

Seeking additional new media assets, WPP is in talks with the Vancouver-based interactive shop Blast Radius, according to sources close to the deal. As … Read the whole story

Seattle-based online shopping service Mpire has launched "WidgetBucks," a portable ad unit geared specifically to merchants. Read the whole story

A recent campaign using Answers.com 'Content Sponsorship' ads garnered average click-through rates that were 300%-600% higher than those of the typical banner ad, according … Read the whole story

A new suite of competitive search analytics tools from comScore allows companies to identify high-performing search terms on a site and category level, analyze … Read the whole story

YouTube hatched a contest for aspiring filmmakers around the globe, with sponsorship by HP. One winner takes home a $5,000 prize, a trip to … Read the whole story

TiVo on Monday unveiled its latest attempt to endear itself to the advertising industry: the Interactive Direct Response Advertising Group, a unit that will … Read the whole story