IAB President/CEO Randall Rothenberg calls it the "Oh my God, it happened" year for major marketers as the shift of marketing budgets to online … Read the whole story

Matt Seiler, the CEO of media agency PHD, was quoted saying his firm was developing media plans by scanning brains of a statistically significant … Read the whole story

Unilever and Sunbeam are exclusive national sponsors of "Wish You Were Here," a joint AOL/Warner Bros. Television Group marketing program for The Ellen DeGeneres … Read the whole story

To open source or not to open source--that is the question facing brand clients increasingly bombarded with specialist agencies offering an excess of media … Read the whole story

Boston-based WeeWorld, a social network cum virtual world and home of the popular WeeMee avatars, is opening up full-scale for marketers. Read the whole story

Nearly 70% of U.S. brand clients do not notify their agency partners before hiring other agencies, according to a survey conducted by SCAN International, … Read the whole story

AirG, the Vancouver-based company that powers mobile communities across providers like Verizon, Vodafone and Virgin Mobile, announced that it reached the 20 million user … Read the whole story

A new online video player, BrandTV from TheNewsMarket.com, includes syndication and widget-like embedding features so target recipients--whether company investors and employees, or TV news … Read the whole story