Big-name brand marketers are fed up with traditional media channels and are threatening to shift the lion's share of their budgets online, according to … Read the whole story
Though Google AdSense has certainly become the "new black" in the last few years, marketers now have a lot of online advertising alternatives that … Read the whole story
The lawsuit alleges that a Texas professor and his university are the patent holders for a key component of the search technology used by … Read the whole story
Former Brighthouse executive Adam Gerber spent 15 years at traditional and digital agencies including WPP's Digital Edge (now MEC Interaction) and Publicis' MediaVest unit … Read the whole story
Wendy's is giving away 100 million free digital songs through a partnership with Real Networks' music site Rhapsody. Consumers who buy a combo meal … Read the whole story
The Intellectual Property Enforcement Act of 2007 would authorize the Department of Justice to file civil lawsuits against file-sharers. It would also create a … Read the whole story
Upstream Habitat will offer an "intense, end-to-end training solution for digital salespeople, whether they want to focus on creativity, targeting, strategy, or knowing how … Read the whole story