Facebook capitulated to MoveOn.org protesters late Thursday evening, announcing that it would require users' opt-in consent to the Beacon program. Confronted with growing resistance … Read the whole story
In a show of industrial narcissism unmatched by anything other than New York's persistently irrelevant Advertising Week, Firebrand has launched a TV show that … Read the whole story
A panel of online audience research specialists grappled Thursday with issues ranging from simplifying Web metrics to reconciling server and panel-based data to how … Read the whole story
To the agency world, digital is like that stalking cyborg in James Cameron's sequel "Terminator 2: Judgment Day." That's according to Arianna Huffington, co-founder … Read the whole story
Online ad revenues could be double what they are if Internet audience metrics were simpler and clearer for marketers to grasp. That was one … Read the whole story
Visitors to 1010wins.com will find the latest blog headlines covering events in their neighborhood, as Outside.in's "hyperlocal" service aggregates news and commentary from local … Read the whole story
[Retail] The campaign's goal is to continue to create a positive association between OfficeMax and the holidays and to put OfficeMax on people's radars … Read the whole story