MSN Mobile will begin running display ads throughout the mobile portal, and named Paramount Pictures and Jaguar as the charter advertisers on the site … Read the whole story

We look out upon a 5- to-10-year time horizon to allow clients the ability to use trend insights to optimize their brands. Today's story … Read the whole story

Certain that big ideas are better born online than on TV, digital shops are done playing second fiddle to their traditional brethren. Omnicom's EVB, … Read the whole story

One of the best ways of generating word-of-mouth may be via the press. That's the conclusion of a new Millward Brown study being released … Read the whole story

The luster of Facebook's Beacon ad program has faded, and News Corp's MySpace members have long complained about marketer spam, but entrepreneurs continue go … Read the whole story

The new PRO IP (Prioritizing Resources and Organization for Intellectual Property Act), H. R. 4279, introduced with bipartisan support, would boost some fines from … Read the whole story

Local online ad spending will surge 48% in 2008 to $12.6 billion, buoyed by demand for paid search and video advertising, according to a … Read the whole story

To ensure the e-mails get opened for all 12 days, the company has used a technology that guarantees the next day's e-mail will be … Read the whole story