Social networking may be among the hottest online categories, but it's also the most difficult to track user behavior on, according to a survey … Read the whole story

It's that magical time of year again. Of course I'm referring to the annual ritual of declaring that the coming year will be The … Read the whole story

Dentsu, the powerful Japanese advertising conglomerate that once was a mover and a shaker in the U.S. marketplace, has turned its attention to China's … Read the whole story

When a nine-minute video of Tom Cruise touting the Church of Scientology hit the Web recently, the group quickly sent out takedown notices. Many … Read the whole story

A start-up named Tumri is betting its success this year on the strength of its new CEO and its ad serving products, which mix … Read the whole story

SEMDirector has rebranded itself Covario--and snagged $16 million in a Series B funding round led by FT Ventures. The rebranding is aimed at positioning … Read the whole story

Alacra has jumped into the ad network game with the launch of the Premium Content Ad Network (PCAN), a new pay-per-action (PPA) network geared … Read the whole story

BET has removed a section of its Web site that offered photos of women in seductive poses, clad in bikinis and lingerie. Before its … Read the whole story