In a move reminiscent of Carat's integration of digital and traditional media, OMD this morning said it was putting its top digital media executive … Read the whole story

On Super Sunday something else will kick off besides Super Bowl XLII: The world's largest focus group study on television advertising, courtesy of a … Read the whole story

In the face of numerous other downward ad forecast revisions, and increasing prospects for an economic recession, WPP's GroupM unit has issued a new … Read the whole story

Joining a growing field of free, legal music sites, ad-supported service Qtrax formally launched Sunday after being delayed since last year. Youth-leaning marketers signed … Read the whole story

The lines between media, marketing and technology are blurring more than ever before. All general agencies who have not already implemented new ways of … Read the whole story

In the span of only a few weeks, JetBlue, Alaska Air, American Airlines and now, Southwest have all announced plans to begin testing Wi-Fi … Read the whole story

American Greetings may not be known for its affinity with digitally connected Generation Y. Yet through its digital content destination, Kiwee.com, the greeting card … Read the whole story

Online financial services marketer EdebitPay has agreed to pay $2.3 million to settle Federal Trade Commission charges of wrongly debiting money from the bank … Read the whole story

Seeking closer ties with Madison Avenue, San Mateo, Calif.-based mobile ad network AdMob has opened a New York branch. The AdMob East office will … Read the whole story