Aegis Group, whose Isobar network already is the largest digital media services group in the world by a wide margin, is looking to get … Read the whole story
OMD this week announced plans to place its top digital media executive in charge of all of its East Coast operations as part of … Read the whole story
It is generally accepted that advertising in a cluttered environment reduces advertising effectiveness. Online advertisers go to great lengths to grab the attention of … Read the whole story
SearchIgnite and RBC Capital Markets released their latest "state-of-the-search-industry" report. While overall fourth quarter 2007 search spending was up 26% year-over-year, spending by advertisers … Read the whole story
U.S. consumers are moving closer to being able to use their cell phones as mobile wallets, according to a new study. The report, by … Read the whole story
Online ad-serving company TruEffect today will officially launch a new behavioral targeting service it's touting as relatively protective of consumer privacy. But advocates say … Read the whole story
Targeting a mostly young male audience, a startup called VidiGreet is preparing to debut its e-card service on Feb. 15, the day after Valentine's … Read the whole story