In a move to create greater "transparency" in its purchases of digital media, Publicis Groupe Media this morning announced a deal to incorporate "yield … Read the whole story
Opening with a quip about this being the seventh year in a row that mobile is supposed to kick into high gear, Jeremy Wright, … Read the whole story
Unholy alliances absent since the dawn of World War I are underway in reaction to the royal marriage of serial-groom Nicolas Sarkozy to Carla … Read the whole story
Every March, CBS Sports can expect its biggest yearly spike in Web traffic and ad revenue, thanks to its hugely popular coverage of the … Read the whole story
Agencies are gearing up for mobile advertising, but the process of mobile media planning and buying is still very much a work in progress, … Read the whole story
The Interactive Advertising Bureau Thursday issued best practices guidelines for online lead generation, saying its recommendations will help the industry grow while building trust … Read the whole story
Nielsen has made a strategic investment in NeuroFocus, a research firm that uses neuroscience to provide insights on everything from message testing and product … Read the whole story
Movaya has launched a beta version of its Movaya TryNBuy platform for mobile game sales in the U.S. Available via BustedThumbs, a direct to … Read the whole story