With a constant stream of new ad networks claiming to offer behavioral targeting, media buyers may not be sure exactly what kind of service … Read the whole story

For postings, updates and news developments taking place at today's OMMA Behavioral conference in New York check in to the MediaPost Raw blog throughout … Read the whole story

There was a time when advertisers knew how to reach their entire audiences across a small number of high visibility channels or outlets. There … Read the whole story

Quietly cultivating its niche in the ad network arena for the last several years has been technology content network NetShelter Inc., which has grown … Read the whole story

As expected, the Writers Guild of America strike appears to be contributing to a surge in online video viewing activity, according to new data … Read the whole story

A leading privacy group late last week pressed forward with its complaint about Ask.com's controversial new tool aimed at protecting the privacy of search … Read the whole story

TheStreet.com today unveils MainStreet.com, a Web site that connects celebrity news and current events to a range of personal finance and money-oriented topics. Users … Read the whole story

Yahoo's Board of Directors, which met on Friday, have deemed Microsoft's unsolicited $44.6 billion acquisition offer as too low, according to several news reports … Read the whole story