French ad agency holding companies Publicis Group and Havas each reported strong fourth-quarter and full-year 2007 results this morning, outpacing industry trends amid an … Read the whole story

In a video interview with EuroBusinessMedia released this morning as part of Publicis' earnings report, Chairman-CEO Maurice Levy outlined details of the French agency … Read the whole story

Mark Twain once wrote "It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't … Read the whole story

ValueClick agreed to pay $2.9 million to settle a Federal Trade Commission probe about lead generation, the company said Wednesday. ValueClick also promised to … Read the whole story

Time Warner's AOL and IAC's and Citysearch units this morning announced an agreement to distribute their content and advertising across each other's networks. Terms … Read the whole story

Marketers pegged organic search and behavioral targeting as the channels that delivered the greatest return on investment (ROI) and "outperformed other tactics" in 2007, … Read the whole story

Two years into television's online video revolution, the industry's biggest players are still grappling with the basic infrastructure of the business, trying to understand … Read the whole story

Email is a powerful tool for reaching consumers, and it works even better in conjunction with other disciplines, both online and offline. But marketers … Read the whole story

Phishing and SPAM increased 100% in 2007 compared to 2006, according to Des Cahill, the CEO of Habeas, speaking on the second day of … Read the whole story

In comments filed with the Federal Communications Commission, Comcast argued it doesn't violate net neutrality principles by slowing down traffic to bandwidth-hungry peer-to-peer sites … Read the whole story

The last thing the Web needs is another video host site, according to Michael Hoydich, co-founder of tech startup Unknown Vector. A better platform … Read the whole story

Bragster, a sort of MySpace meets Jackass, has received $3.5 million in first-round venture funding led by Intel Capital, the chip maker's investment arm. … Read the whole story

Companies that want to build brand loyalty should focus not only on communicating with their customers, but helping their customers communicate with each other, … Read the whole story