HOLLYWOOD, Calif. -- Marketers can leverage the Web to raise brand awareness, but the campaign needs to be part of an integrated strategy that … Read the whole story

Undoubtedly the biggest news of last week was the revelation that now-former New York governor Eliot Spitzer was a client in a "high-class" prostitution … Read the whole story

[Video] HOLLYWOOD, Calif. -- Online advertisers still haven't hit on the magic formula for video advertising, a panel of top executives agreed Monday at … Read the whole story

HOLLYWOOD, Calif. -- The Internet has already surpassed television based on one significant statistic--the number of gross advertising impressions served. And if online publishers … Read the whole story

Feeding advertisers' appetites for more locally targeted ads, CBS Television Stations has launched the CBS Local Ad Network across a swath of local blogging … Read the whole story

[Search] Faced with a growing threat to Web marketing, Yahoo and Click Forensics are combining efforts to battle click fraud in the first partnership … Read the whole story

A woman who was sued by the record industry for alleged copyright infringement has struck back with a putative class-action lawsuit charging the Recording … Read the whole story

[Video] HOLLYWOOD, Calif. -- Big video content producers need to come up with aggregate ratings that combine television viewing with online video consumption, says … Read the whole story

Tech marketing startup Widemile today released the latest version of its Web optimization software and announced a baker's dozen of new search marketing and … Read the whole story

[Search] SES Covario (formerly SEMDirector) and SearchRev debuted enhancements to their respective search marketing campaign management platforms at SES today. Read the whole story

HOLLYWOOD, Calif. -- Calling at least some campaigns "overpriced garbage," Gordon Paddison, executive vicepresident of digital marketing for New Line Cinema, called for media … Read the whole story