Days after losing a bid to acquire a valuable portion of U.S. broadcast spectrum auctioned by the U.S. government, Google has called on federal … Read the whole story
The growing crowd of vertical ad networks got bigger Monday, with Forbes announcing plans to launch a network spanning more than 400 business and … Read the whole story
If famed bank robber Willie Sutton had been a marketer, and the question was "Why do you target online?" his answer surely would have … Read the whole story
San Francisco-based Catalyst is rolling out a new Emerging Media Buying Service (EMS) that will provide planning and buying expertise for online video, mobile, … Read the whole story
[Mobile] Cyriac Roeding, who started CBS' mobile division in 2005, is exiting the company and being replaced by top deputy Jeff Sellinger. In an … Read the whole story
[Search] Who says search is struggling? Financial types may be worried about dips in search traffic and ad clicks on the core engines, but … Read the whole story
Manufacturers and e-tailers must be prepared for confident and educated buyers who can now buy through any channel, at any time, according to a … Read the whole story
[Behavioral Targeting] A leading privacy advocacy group is preparing to file a Federal Communications Commission complaint about Internet service providers that share data with … Read the whole story
Barack Obama again far surpassed Democratic rival Hillary Clinton in online ad spending, according to the candidates' latest spending reports filed with the Federal … Read the whole story
[Video] Saks Fifth Avenue is stepping up its Web game, launching a new video catalog--an industry first--on its Web site. The company describes the … Read the whole story