News that ad network Glam Media has chosen to cut certain guaranteed payments to publisher partners had the blogosphere buzzing over the weekend. Preexisting … Read the whole story
If I could choose any spot to open a coffee shop, it would be at the intersection of Advertising and Technology. It's a bustling … Read the whole story
[Mobile] Mobile video site mywaves has added a group of new advertisers and launched an in-house studio to help adapt TV spots for cellphone … Read the whole story
Virtual world marketing isn't just about setting up shop in-world or launching an ad campaign. Some advertisers are turning to properties like Second Life … Read the whole story
[Online Publishing] Acting on its oft-stated strategy to become the "starting point" for most consumers, Yahoo is focusing on a new audience: Women. With … Read the whole story
[Behavioral Targeting] Web users these days know they are being watched--and they're not happy about it. That's according to Truste, a nonprofit privacy organization … Read the whole story
[Mobile] A year after Verizon Wireless's similar launch, AT&T; has set May 2008 as the date when it will debut mobile TV using Qualcomm's … Read the whole story
[Online Publishing] Total newspaper revenues tumbled to $45.37 billion in 2007, down 7.9% compared to 2006, according to a year-end summary released by the … Read the whole story