Paris-based Havas, the sixth largest agency holding company in the world, has officially imported its corporate brand to the U.S. media marketplace, setting up … Read the whole story

[Search] Putting questions about possible conflicts of interest to rest, Google announced Wednesday it will sell search marketing and optimization firm Performics, which it … Read the whole story

There is a major misconception as to what the fundamental business model for a vertical media networks is and how it differs from that … Read the whole story

[Social Networks] The country that gave the Web both MySpace and Facebook turns out to be a world-class laggard when it comes to social … Read the whole story

TheStreet.com is launching its first network-wide programming initiative created by its recently acquired promotions company, Promotions.com. Erika Faust, senior vice president of marketing for … Read the whole story

[Search] Google is slated to argue to a federal appeals court today that its AdWords platform doesn't violate trademark law. In a brief filed … Read the whole story

[Social Networks] In the world of social media, so-called "influencers" might have less clout than some marketers think. According to a new study from … Read the whole story

[Mobile] LAS VEGAS -- Yahoo opened mobile search on Wednesday to third-party content developers with application programming interfaces (APIs) that lets companies from Facebook … Read the whole story

[Mobile] NetShelter Technology Media has added popular mobile community site HowardForums.com to its network of more than 150 technology sites. With 800,000 registered members, … Read the whole story

[Mobile] Verizon Wireless has struck a deal with Millennial Media to sell ad inventory on its mobile Web portal through Millennial's mobile ad network. … Read the whole story