Yahoo and Time Warner Inc.'s AOL are negotiating to combine their Internet operations, a move aimed at thwarting Microsoft's overtures to Yahoo, according to … Read the whole story

[Search] In the latest twist in its ongoing takeover battle with Microsoft, Yahoo said Wednesday it will begin a test running Google ads alongside … Read the whole story

Last week I discussed how successful vertical networks have established scale by forming deep partnerships with the mid- and long-tail content sites. Some have … Read the whole story

[Behavioral Targeting] Web companies are stepping up lobbying efforts against a pending bill in New York that would regulate behavioral targeting. A consortium of … Read the whole story

Jordan Rohan, former managing director and Internet analyst at RBC Capital Markets, has started his own media and Internet consulting firm called Clearmeadow Partners … Read the whole story

In a bid to draw more publishers into its Advertising.com ad network, AOL next week plans to launch a self-service tool for small Web … Read the whole story

[Gaming] MTV's XFire has partnered with Exent Technologies to launch an ad-supported prize competition that exists wholly within the "Call of Duty 2" PC … Read the whole story

[Behavioral Targeting] Ad network aCerno is stepping out from behind the curtains today with some behaviorally predictive ad-targeting technology to distinguish itself in a … Read the whole story