When Yahoo announces first-quarter earnings today, analysts expect results to meet financial projections and possibly spur a higher takeover bid from Microsoft. Increased optimism … Read the whole story
For centuries, companies, manufacturers, distributors, marketers and ad gurus told consumers why they should buy a product. As social media becomes more and more … Read the whole story
Break Media today plans to announce the launch of a new industry group seeking to promote the efficacy of online video advertising. Composed of … Read the whole story
BuzzLogic is set to acquire Activeweave, parent company of the BlogRovR blog search and aggregation application. The deal will bring Activeweave's proprietary content crawling … Read the whole story
California is mulling new anti-spam legislation that would strengthen state law by making it easier for private citizens to sue some e-mail marketers. The … Read the whole story
[Social Media] To gain an edge in the crowding social media services space, blog network Six Apart has acquired New York-based design agency Apperceptive. … Read the whole story
[Mobile] Marketing gurus behind the Radio Disney mobile Web site and text-messaging service aimed at tweens plan to rely on word-of-mouth marketing and a … Read the whole story