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by Joe Mandese
Publicis Groupe, the Paris-based parent of Digitas, Starcom MediaVest Group, Zenith Optimedia Group, and ad agencies such as Fallon, Leo Burnett and Saatchi & … Read the whole story
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by Mark Walsh
[Online Publishing] A year ago, RevolutionHealth.com launched as the flagship site of Revolution Health Group, the company started by former AOL co-founder and CEO … Read the whole story
COMMENTARY
by Peter Hershberg
If you walk around at any business conference, you'll often find companies that are lost in their own jargon. Every company develops its own … Read the whole story
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by Gavin O'Malley
[Video] Expanding the reach of its contextual in-video ad technology, ScanScout today is expected to announce a distribution deal with widget company Clearspring Technologies. … Read the whole story
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by Tanya Gazdik
It has long been a dirty little secret in the industry that when a media buyer bought 1 million impressions on behalf of a … Read the whole story
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by Wendy Davis
[Video] Stephanie Lenz's homemade clip of her 13-month-old son dancing to Prince's "Let's Go Crazy" is only 29 seconds long, but the litigation it … Read the whole story
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[Social Networks] Promising to escalate the gift-giving applications so popular on Facebook and other social networks into a full-fledged socially positive gaming experience, a … Read the whole story
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by Wendy Davis
AT&T said it doesn't throttle Web traffic, contrary to a report filed with the Federal Communications Commission last week by online video company Vuze. … Read the whole story
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by Laurie Sullivan
[Mobile] Consensus came fairly easy for the Mobile Marketing Association's guidelines on mobile Web banner and the text messaging, but deciding on downloadable content … Read the whole story