Betting on the continued success of ad networks, Cox Enterprises has agreed to pay $300 million for Adify, a technology and media company focused … Read the whole story

Recently we have questioned the effectiveness of metrics, but have we considered that it could be how we're using the metric--not the metric itself--that … Read the whole story

Look for the advertising and the technology industries to grow cozier in a move similar to one experienced by the financial industry during the … Read the whole story

The record industry lost a major court battle Tuesday, when a federal judge in Phoenix ruled that placing music in a Kazaa folder doesn't … Read the whole story

Controversial behavioral targeting company Phorm, which sends ads to Internet users based on their Web-surfing history, is asking security vendors not to discriminate against … Read the whole story

[Social Networks] Despite phenomenal growth, Twitter still hasn't reached mainstream adoption, according to Heather Hopkins, vice president, research, Hitwise Intelligence, who analyzed the service's … Read the whole story

[Mobile] Expanding into the mobile arena, local online advertising company Marchex will provide call-tracking services to mobile ad networks AdMob and 4INFO. For pay-per-call … Read the whole story