[Metrics] In the fragmented media landscape, cross-platform campaigns have become one of the go-to strategies in an advertiser's arsenal--particularly when it comes to reaching … Read the whole story

Spot Runner, the online virtual ad agency backed by Madison Avenue giants Interpublic and WPP, this morning announced a new round of funding from … Read the whole story

There are no guarantees when it comes to planning a viral marketing campaign, but that doesn't mean there's nothing you can do to improve … Read the whole story

Enter the "PrinterStitial." Denver-based startup Format Dynamics has perhaps invented a whole new ad category by developing a service that inserts ads into printouts … Read the whole story

[Mobile] Online animation network aniBoom is going global on the mobile screen. The startup has entered into distribution agreements with mobile content players including … Read the whole story

[Video] Blinkx has launched a video content management service, which attempts to solve the myriad problems surrounding online video processing and delivery. Media companies … Read the whole story

Aegis Group's Isobar unit, already the largest digital marketing services network in the world, got even bigger today with the announcement that it has … Read the whole story

A federal court has dismissed a trademark infringement lawsuit brought by plastic surgery company Lifestyle Lift against the Web site InfomercialScams.com, which hosted consumers' … Read the whole story

Liberal activist group MoveOn.org is assembling an advertising all-star team to help produce spots aimed at winning back the White House for Democrats in … Read the whole story

.S. Rep. Ed Markey (D-Mass.) Tuesday urged Congress to pass net neutrality legislation aimed at preserving "the most level playing field for commercial opportunity … Read the whole story