America's business elite, the so-called "C suite" that run our country's medium and large businesses, are changing their personal media habits and spending much … Read the whole story

Publicly traded digital entertainment company Zvue is redoubling its efforts in the hot arena of ad networks with popsauce--a "pop culture" ad network of … Read the whole story

Although search marketing isn't as complex as a real relationship (at least in my experience), there are some similarities as well as fortunate differences. … Read the whole story

Expanding its lineup of niche ad networks, NBC Universal on Monday unveiled a new initiative targeting the health category. The NBC Digital Health Network … Read the whole story

Honda has signed on as the official sponsor of "Adult Tees," a user-generated content campaign by Adult Swim, Cartoon Network's quirky, late-night programming block … Read the whole story

[Email] After mulling new rules for e-mail marketers for three years, the Federal Trade Commission Monday issued final Can-Spam regulations that spell out how … Read the whole story

[Social Networks] About 87% of those polled recently by Prospectiv feel that very few (58%) or none (29%) of the ads and offers they … Read the whole story