[Social Media] Pluck Corporation, a social media services provider, today is expected to announce two big client wins: The RealNetworks owned Film.com, and the … Read the whole story
Over the years, I've spoken with many marketers who view search as a campaign-driven medium. There's a fairly obvious problem with this approach: what … Read the whole story
[Gaming] BMW Group's MINI is targeting gamers with Clubmania Pinball, a branded casual game for the PC and Nintendo Wii. The game, which features … Read the whole story
[Mobile] When Helio launched two years ago, the mobile service touting a sleek handset and backing from SK Telecom and EarthLink promised to pull … Read the whole story
[Social Media] Oakley has tapped Brickfish to launch "Create Your Own Oakley Diorama," a user-generated content (UGC) campaign that lets action sports fans craft … Read the whole story
Internet service provider Charter Communications will provide information about users' Web-surfing habits to controversial behavioral targeting company NebuAd, which will use that data to … Read the whole story
[Mobile] On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot, according to … Read the whole story