Microsoft and Yahoo are back at the negotiating table, according to a statement issued by Microsoft on Sunday. Microsoft began courting Yahoo Feb. 1 … Read the whole story

While the Internet has become a key information source for researching products, it doesn't have a major impact on consumers' final purchases, according to … Read the whole story

David Ogilvy, considered by many to be the father of direct response advertising, once said "The most important word in the vocabulary of advertising … Read the whole story

[Video] Bridezillas fans have something to tide them over until the upcoming season premiere: A viral application that lets users become brides. The campaign, … Read the whole story

Two lawmakers asked Internet service provider Charter Communications Friday to put the brakes on its plan to share data about consumers' Web-surfing habits with … Read the whole story

[Mobile] NearbyNow has secured $11.75 million in a Series C funding round led by Norwest Venture Partners (NVP). The Los Altos, Calif.-based service lets … Read the whole story

[Video] Thanks to viral marketing, engaging and well-produced content will distribute itself online, right? Wrong, according to a new report from Futurescape, a London-based … Read the whole story

Last year, it appeared that the record industry won a major battle when a jury found Jammie Thomas liable for piracy in the first … Read the whole story