CAPTIVA ISLAND, Fla. -- Marketers trying to ride out the weakening economy should turn to data and analytics that go beyond the click, according … Read the whole story

The new guidelines for online video ads published by the Interactive Advertising Bureau (IAB) are an important foundation that those of us in both … Read the whole story

To give advertisers an easier time of running campaigns across multiple networks, Google on Monday opened its ad network for certified partners to serve … Read the whole story

As the online industry's favorite soap opera enters its 18th week, a myriad of new characters - and storylines - are emerging in Microsoft's … Read the whole story

News Corp. is betting on an emerging class of consumers and companies globally to power its latest online ad network: Worthnet.Fox. The new vertical … Read the whole story

A dispute about whether the state of Oregon can claim copyright protection in its statutes is edging closer to a courtroom showdown. PublicResource.org and … Read the whole story

Don Scales, president of iCrossing, has taken on the additional role of CEO, and will be responsible for worldwide operations for the company. Previously, … Read the whole story

[Mobile] Virgin Mobile and Dell have quietly begun summer marketing programs to attract kids headed out for school break. Virgin Mobile has tapped into … Read the whole story