As part of a broader push to improve the efficiency of interactive advertising campaigns, and to reduce the number of discrepancies that occur in … Read the whole story
Veteran automotive marketer Steve Wilhite has joined Jumpstart Automotive Media in the newly created position of president. Wilhite, who has held high-level positions at … Read the whole story
Following trends in the online space is a lot like watching reality TV shows. There are hot concepts that spring up all the time--some … Read the whole story
Adware company Zango is arguing in federal court it's been a good corporate citizen since settling a Federal Trade Commission complaint in 2006. But … Read the whole story
A recent study by Local Mobile Search, a unit of Opus Research, found that only 6% of cell phone subscribers in North America have … Read the whole story
Running an online campaign may seem less harmful to the environment than, say, launching a national print promo--but the energy used to serve the … Read the whole story
[Gaming] The attention-getting stunt Activision pulled last week during the season finale of "American Idol" could prove more profitable than first believed. Not only … Read the whole story
Washington-based digital marketing agency FaceTime Strategy, LLC has acquired the Dallas, Texas-based direct marketing firm Concise Marketing Solutions. Terms of the deal were not … Read the whole story