"Predictive" online marketing firm [x+1] today is expected to bring in a new chief technology officer, Pat DeAngelis, Online Media Daily has learned. The … Read the whole story

For decades, marketers have strived to target exactly the right message to customers. The biggest challenge for today's marketers is getting the timing right … Read the whole story

[Mobile] The Nielsen Co. today launches a new service extending its @Plan online audience profiling system to the mobile realm. Mobile @Plan is aimed … Read the whole story

In remarks at the AAAA Digital Conference in New York on Wednesday, Mark Kvamme urged audience members to "think about how brands and consumers … Read the whole story

A group representing 17 news publishers in Belgium is seeking more than $75 million from Google for displaying excerpts of articles. Copiepresse made its … Read the whole story

Studio 101, a full-service agency out of Atlanta, recently picked up a product packaging assignment from Abrau Durso, an upscale spirits brand owned and … Read the whole story

[Search] >The National Center for Missing & Exploited Children (NCMEC) has partnered with Covario to beef up its organic search optimization, in a push … Read the whole story

[Search] A computer tutor in San Diego who purchased pay-per-click ads through IAC's local listings site, Citysearch.com, has sued the company for click fraud, … Read the whole story