Social networking sites represent a new mass medium for brand advertising, but marketers must shape their campaigns to fit the contours of users' online … Read the whole story

No, CMTO isn't the next big title. But, it may be your claim to fame. Read the whole story

Ad network and technology provider Collective Media has acquired Personifi, a provider of audience targeting technology to Web publishers, ad networks and mobile providers. … Read the whole story

[Gaming] According to the latest stats from Massive, in-game ads can positively impact coveted brand metrics such as ad recall, brand affinity and purchase … Read the whole story

[Gaming] In a blow to Major League Baseball, the U.S. Supreme Court Monday declined to hear an appeal of a ruling allowing fantasy baseball … Read the whole story

iTVX, a key player in evaluation of branded entertainment on television and movies, is moving online. After months of development, the research and analytics … Read the whole story

[Gaming] Advertisers in search of 20- to-35-year old males now have the option of adding content on the PlayStation Network to their media mix, … Read the whole story

[Video] Levi Strauss recently attempted to create some buzz among the Web 2.0 crowd for its "Dockers" brand by launching a high-profile user-generated video … Read the whole story

[Social Network] YouTube is having trouble attracting as many female African-American and Hispanic adults as their male counterparts. And MySpace and Facebook are having … Read the whole story