WPP Group has taken a strategic stake in a promising new online media buying software system designed to help marketers accelerate the shift of … Read the whole story

Whether Google compromises searchers' privacy by holding onto their Internet protocol addresses for too long has been subject to intense debate for at least … Read the whole story

Since the birth of traditional advertising up until around 10 years ago, just about every venue was historically a passive one. Read the whole story

Social networks analytics firm Sometrics has launched what it calls the first ad-serving platform designed especially for social media. Combined with its analytics software, … Read the whole story

Speed demons that played the demo of Codemasters' new racing game GRID got to see the Ford Mustang GT-R concept car in all its … Read the whole story

A federal court in California has ruled that a portion of a longstanding lawsuit by search marketers against Google can proceed to trial. The … Read the whole story

MSN has entered into an agreement with BermanBraun to co-create new entertainment content and integrated advertising and marketing programs, the companies confirmed Tuesday. Financial … Read the whole story